A block-on-ring friction and wear testing machine (LFW-1) was used as a test method for making fundamental evaluations of the effect of the Belt-Drive Continuously Variable Transmission(B-CVT) fluid on the friction coefficient between the belt and pulleys. The results confirmed that this method can simulate the friction phenomena between the belt and pulleys of an actual transmission. The mechanism whereby ZDDP and some Ca detergents improve the torque capacity of a B-CVT was also investigated along with the effect of the deterioration of these additives on the friction coefficient. It was found that these additives form a film, 80-90 nm in thickness, on the sliding surface, which is effective in increasing the friction coefficient. The friction coefficient declined with increasing additive deterioration. The results of a 31P-NMR analysis indicated that the decline closely correlated with the amount of ZDDP in the B-CVT fluid.