Anticipating the need to improve the level of comfort for passengers in future aircraft designs, a study on the cost of providing more space for economy class seating has been conducted. Using an existing aircraft design (B777) as the baseline and British Airways published accounts it was shown that only about three extra economy ticket sales would be necessary to offset the operating cost increase associated with the larger fuselage. Franchising and carriage of cargo in the extra space was also investigated but shown to be uneconomic. The effect of aircraft size was studied by applying the analysis to a larger (MD12) and smaller (B757) aircraft. These investigations showed that provision of extra space is more advantageous for the larger aircraft but still remains economic for the smaller type. The method provides the basis for more detailed analysis in future studies.