More: The Selling of Audio

Paper #:
  • 981142

Published:
  • 1998-02-23
Citation:
Stroud, R., "More: The Selling of Audio," SAE Technical Paper 981142, 1998, https://doi.org/10.4271/981142.
Author(s):
Pages:
5
Abstract:
Audio demonstration is frequently controlled by the seller. The selling methods used tend to bias the listener toward the seller's system and often mask long-term satisfaction estimates. The paper documents frequently-used selling techniques and offers suggestions for successful auditioning.
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