Competitive Development in the Cellular Mobile Telephone Market-To Achieve Both Cost-Effectiveness and High-Performance

Paper #:
  • 98C001

Published:
  • 1998-10-19
Pages:
9
Abstract:
Currently, consumer information electronics goods have been rapidly expanding in the marketplace. The major products are personal computers, cellular mobile telephones, mobile information devices, facsimiles, etc. Characteristic of this field is a fierce marketing competition concerning short product life span and a keen struggle regarding price reduction. At this time, I would like to explain the four important key factors pertaining how we can survive in the fierce market competition in the Japanese cellular mobile telephone market.The four key factors are as follows: 1) Product planning; 2) Product development period; 3) Cost reduction; and 4) Research and development of key element technology.
Access
Now
SAE MOBILUS Subscriber? You may already have access.
Buy
Select
Price
List
Download
$27.00
Mail
$27.00
Members save up to 40% off list price.
Share
HTML for Linking to Page
Page URL

Related Items

Standard
1988-04-01