The Effects of Radio and Press Publicity on the Safe Carriage of Children in Cars 790075
In April 1978 the Office of Road Safety conducted a press and radio publicity campaign aimed at increasing the fitting and use, by children, of conventional belts where child-restraints are not available and relocating children, particularly those unrestrained, from front to rear seats. Undertaken in States with and without child restraint legislation, the publicity campaign was evaluated using data from roadside observations of restraint fitting and use.
The campaign was not effective in achieving the desired behavioural changes. However, the results provided valuable data on the carriage of children in cars and highlighted the differences between States with or without child restraint legislation.
Citation: Boughton, C. and Johnston, I., "The Effects of Radio and Press Publicity on the Safe Carriage of Children in Cars," SAE Technical Paper 790075, 1979, https://doi.org/10.4271/790075. Download Citation
Author(s):
C. J. Boughton, I. R. Johnston
Affiliated:
Office of Road Safety, Department of Transport (Australia)
Pages: 20
Event:
1979 Automotive Engineering Congress and Exposition
ISSN:
0148-7191
e-ISSN:
2688-3627
Related Topics:
Child restraint systems
Children
Stamping
Radio equipment
Fittings
Legislation
SAE MOBILUS
Subscribers can view annotate, and download all of SAE's content.
Learn More »
