The Value for Money: a Key Strategic Driving Force to Alternative Vehicle Development At the Carmakers Worldwide 98C058
Alternative powered vehicles, such as HEVs, and fuel cells may provide outstanding performance in the area of fuel economy and/or emissions, but they are expensive due to their technical complexity. This paper discusses the possible strategic choices facing the carmakers in Europe, Japan and the USA when selecting the appropriate optimum between content and cost to guarantee a successful market introduction of the alternative vehicle.
Author(s):
Grégoire van de Velde
Affiliated:
Automotive Strategy
Pages: 5
Event:
1998 International Congress on Transportation Electronics
Related Topics:
Fuel economy
Fuel cells
Emissions
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