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Publications
Technical Papers
781886
1978-02-01
The Engineer as a Partner in Marketing
781886
Customer satisfaction is the tie which binds engineering and marketing together in any business. It is the driving force of the whole economic system. And the second common bond - the relentless pursuit of facts.
DOI:
https://doi.org/10.4271/781886
Citation:
McDaniel, T., "The Engineer as a Partner in Marketing," SAE Technical Paper 781886, 1978,
https://doi.org/10.4271/781886
.
Download Citation
Author(s):
Thomas S. McDaniel
Pages:
5
Event:
1978 Automotive Engineering Congress and Exposition
ISSN:
0148-7191
e-ISSN:
2688-3627
Related Topics:
Collaboration and partnering
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