In order to react to continuing changes in the nature of journeys made using urban buses, it is suggested that bus design should be viewed in the context of the whole journey. Each journey has a number of features; including the person who makes it, its purpose, the stages of the journey, the common elements of each stage, and the custom and practice it reflects. Examples are taken to show how each feature affects bus design, and a number of areas for significant design innovation are identified.
